Summary

The Covid 19 pandemic caused unprecedented disruption to the Fashion & Luxury Retail Industry. But with unprecedented times, comes unprecedented innovation. Retailers who decode the changing behaviours of fashion & luxury consumers, understand the Post Covid Fashion Value Chain and start innovating today will turn recovery into a competitive advantage: increase their revenue, strengthen their brand value and gain a bigger percentage from the re-distribution of market shares. Our white paper looks at the best competitive advantage tools a retailer can add to their arsenal for a strategy that replaces “Discounts” with “Added Value” and increase full-price sell through during recovery: With real-life brand success examples both Online and In-Store.